LIKE-A-PRO_Task 6.5_Campaign Results Week Without Meat Germany 2024 (Eine Woche ohne Fleisch)

As part of the LIKE-A-PRO project, Foundation Week Without Meat Europe (Amsterdam, Netherlands) introduced the behaviour change campaign 'Week Without Meat' in Germany for the first time in October 2024, under the local name 'Eine Woche ohne Fleisch'. After the campaign took place, sample research was carried out in order to assess the visibility of the campaign, calculate the number of participants, assess their reasons for participating, participants' intention for behaviour change etc. An online survey was carried out by taking a representative sample of the population (of ca. 1000 people) by research institute Norstat. These reports contain the main findings (in the .pdf file) and the data tables (in the .xlsx file).