Coded Dataset of Neuroscience Studies

This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.<br>For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., &amp; Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. <em style="color:rgb(102, 102, 102);">Frontiers in Neuroscience</em>, <em style="color:rgb(102, 102, 102);">14</em>, Article 577666. https://doi.org/10.3389/fnins.2020.577666本数据集为经精心甄选的文章汇编。每篇文章均依据四项核心标准进行分类：1）文章的具体类型；2）发表年份；3）所使用的神经科学工具类型（仅适用于实证研究）；4）其在营销领域的相关性与应用价值。如需了解该数据集的详细信息，请参阅：Alvino, L.、Pavone, L.、Abhishta, A. 与 Robben, H.（2020）发表于《神经科学前沿（Frontiers in Neuroscience）》的论文《发掘你的认知：神经科学工具可在何处以及如何助力营销研究》（Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research），第14卷，文章编号577666，DOI: 10.3389/fnins.2020.577666