Number of people purchasing e-books in Germany 2019-2023

In 2023, there were about 8.93 million people among the German-speaking population aged 14 years and older who had purchased at least one e-book within the past 12 months. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

于2023年，在德语使用人群中，约有890万14岁及以上的成年人在过去12个月内至少购买过一本电子书。艾伦斯巴赫市场与广告媒体分析（Allensbacher Markt-und Werbeträgeranalyse，简称AWA，德语中）基于广泛统计数据，对德国民众的态度、消费习惯及媒体使用情况进行测定。