Political Attitudes (North Rhine-Westphalia, December 1957)

The content of the study has two main focus areas: 1. Judgement on state politics and 2. consumer behavior. Topics: 1. Judgement on state politics: supposed reasons for the change of government in North Rhine-Westphalia; degree of familiarity of the new Prime Minister Steinhoff; preferred prime minister; attitude to a German-National party; mistakes of the parties in North Rhine-Westphalia; preferred election posters: with program statement or pictures of politicians; assessment of the role of the Bundesrat; most important reasons for one´s own voting decision; personal election participation at the last Federal Parliament election; party preference; assessment of the relationship between government and church and the socializing of industry in North Rhine-Westphalia; political interest; reading daily newspapers. 2. Consumer behavior: image of the retail trade; delineating the retail trade; assumed margin of the retailer; attitude to price fixing with name-brand articles; expected influence of price fixing and the size of store on the price level; preferred type of store and form of purchase; preference for stores with wide selection or special selection; relative social prestige of retailers; receipt of Christmas bonus; company size; self-assessment of social class. Demography: sex; age (classified); employment; occupation; income; household income; size of household; marital status; school education; religious denomination; city size; possession of durable economic goods. Interviewer rating: length of interview.