AGS - Consumer Profiles (USA, Census Block Groups)

Building on over three decades of experience in the creation and use of geodemographic segmentation systems in both Canada and the United States, Applied Geographic Solutions returns to its spatial roots with a truly location-centric segmentation system. Building on and integrating the existing suite of AGS modeling and analytical tools, Consumer Profiles creates an actionable perspective on an increasingly complex and rapidly churning demographic landscape.
Consumer Profiles consists of sixty-eight segments, with users encouraged to adopt either a predefined grouping or to create groupings of segments tailored to their own customer profiles.
This dataset is currently paired with the industry leading GfK MRI survey, providing the essential linkage between neighborhood demographics and consumer preferences and attitudes.

This dataset is curated and maintained by Applied Geographic Solutions (AGS), and its usage is subject to Applied Geographic Solutions end-user license agreement. More info: https://appliedgeographic.com/.

Fields Included:
- Total Population
- Total Households
- Largest consumer profile
- Households by consumer profile
- Population by consumer profile

Example Use Case:
Enrich your customer data with AGS Consumer Profiles so as to be able to easily segment your customer base in terms of their socio-demographic and socio-economic attributes. Understand which consumer segments are more relevant to your business, etc.

搜集汇总

背景与挑战

背景概述

该数据集由Applied Geographic Solutions（AGS）基于三十多年经验开发，针对美国人口普查区块组提供68个消费者细分群体，并结合GfK MRI调查数据，以关联社区人口统计特征与消费偏好。它主要用于通过社会经济属性细分客户群体，支持商业分析和决策。