Geo Location-Based Retail Listings – Precision Data for Location-Based Marketing

Access a location-rich dataset of U.S. retail businesses, integrating verified firmographics, store-level contact details, and demographic overlays. Designed for marketers, AdTech platforms, agencies, and technology providers seeking to activate campaigns and analyze opportunities with regional precision. 

<p><br/></p>

Data Axle, formerly Infogroup, has been a trusted provider of data-driven solutions since 1972. With verified coverage of over 95% of U.S. businesses and consumers, Data Axle delivers accurate, privacy-compliant data to power analytics, targeting, and activation. Our B2B and B2C datasets are built from deterministic sources and continuously updated. 

<p><br/></p>

Segment Categories: 

- Retail Business Types – Apparel, Grocery, Electronics, Furniture, Specialty Retail 

- Geolocation Data – Latitude/Longitude, ZIP, Census Tract, Landmark Proximity 

- Revenue Bands – $500K to $50M+ 

- Store Size & Footprint – Single store, regional chain, national chain 

- Demographic Context – Shopper age, income tiers, lifestyle preferences 

- Marketing Engagement – Loyalty programs, promotions, ad responsiveness 

- Contact Information – Store manager emails, phone numbers, corporate contacts 

- Operational Attributes – Years active, employee count, franchise vs. independent 

<p><br/></p>

Key Features: 

- 300+ segmented attributes tailored for retail-centric campaigns and analytics 

- Latitude/longitude-level geolocation for precision targeting and mapping 

- Verified decision-maker contact data for localized outreach 

- Shopper demographic insights at store location level 

- CRM, GIS, and marketing platform ready 

<p><br/></p>

Use Cases: 

- Retail Media Networks: Target verified store locations for brand-funded in-store and near-store promotions 

- Adtech & Programmatic Buyers: Activate digital and mobile ad campaigns with geofenced retail targeting 

- OOH & DOOH Agencies: Map stores by proximity to high-traffic zones and align ad placements 

- Financial Institutions & POS Providers: Identify independent and multi-location stores for merchant acquisition 

- CPG and Retail Vendors: Build outreach lists of franchise or independent retail buyers within specified regions 

- GIS Analysts: Overlay retail density with income and lifestyle data for regional investment models 

<p><br/></p>

Next Steps: 

- Request listing access 

- Data Axle team will contact you to finalize audience, data cut, and delivery method / frequency 

- Need a Custom Audience? We deliver tailored segments within 5–10 business days 

<p><br/></p>

Business Need: 

- Localized Campaign Execution: Improve relevancy and conversion by targeting retailers based on location, size, and demographic footprint 

- Retail Expansion Intelligence: Enable territory planning and competitive analysis using verified geolocated business listings 

- Audience Enrichment: Equip platforms and partners with store-level insights, including ownership type, ad activity, and local affluence 

- Franchise & Independent Store Targeting: Identify scalable outreach opportunities by segmenting retail owners by footprint and format