Usage Analytics & Consumer Engagement Data for Mobile Apps

GWS’s proprietary OneMeasure Consumer Panel (OMCP) offers continuous monitoring, collection and reporting of mobile consumer behavior for hundreds of thousands of apps. The actively curated opt-in panel is composed of tens of thousands adult mobile users and its composition demographically reflects the US population.

Data collection is done passively, and 24/7, without any user intervention resulting in the capture of objective measurements along with subjective attitudes. As our datasets are geo-spatial we also have the ability to not only slice the data by ‘what’ but also ‘where.’ These apps are classified in one of nine internally defined categories.

Tables included:
- Raw event level app engagement data
- Summary level app engagement metrics

Fields Included:
- Panelist ID
- Age
- Race
- Gender
- Mobile Operator
- App Name
- Visible Duration
- App Category
- App Name
- App Rank within Category
- Frequency of Use
- Session count
- Session duration
- Active Engagement (Mins)

搜集汇总

背景与挑战

背景概述

该数据集通过代表性用户面板持续采集移动应用使用行为数据，包含用户画像、应用分类及详细使用指标（如使用频率、时长等），支持从时空维度进行多角度分析。