Indonesian Gen Z Sustainable Purchase Intention Dataset

This dataset contains survey responses from 100 Indonesian Generation Z to examine the factors that influence sustainable purchase intention based on the extended Theory of Planned Behavior (TPB). The dataset includes measures of attitude, subjective norms, perceived behavioral control, trust, and price sensitivity, along with demographic variables. The data were collected in 2025 using an online questionnaire (Google Form). This dataset supports research on sustainability, consumer behavior, and marketing strategies.