Video Games Communities Knowledge Graph Analysis. In Data Science & Engineering Master of Advanced Study (DSE MAS) Capstone Projects

The project aims to tackle the challenges that video game publishers face when utilizing customer data for marketing campaigns optimization. The proposed solutions include constructing a knowledge graph to consolidate data from multiple sources and applying Social Network Analysis to identify gaming communities and key players who can effectively spread the message to the target market. The end product will provide video game publishers with a set of data-driven tools to identify community leaders based on product genre, competition and previous coverage.