CONSUMERS ATTITUDE TOWARDS ELECTRIC CARS WITH SPECIAL REFERENCE TO KOLLAM DISTRICT

Automotive industry is undergoing a major transformation.Electric vehicles is gaining popularity owing to technological advancements,environmental benefits and government incentives.This paper presents a review regarding consumer attitude towards electric vehicles.Factors influencing the shift towards electric vehicles such as demographic,socio-economic,environmental and technological readiness are examined.80 respondents are taken for the study from Kollam District in Kerala.The study found a positive attitude towards electric cars. Cost,lack of different models,recharging concerns were the main hindering factors.Overcoming these factors with the help of technological advancement will result in a greener environment.