Dataset for: The Influence of Electronic Word of Mouth, Key Opinion Leader, and Visual Branding on Purchase Intention
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资源简介：
This dataset contains survey responses from 272 participants collected for a study examining the influence of electronic word of mouth (eWOM), visual branding, and key opinion leaders (KOL) on purchase intention through brand trust in online florist businesses.
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Zenodo创建时间：
2026-05-29
