Sample Personas with ZIP11

Gravy Personas delivers meaningful consumer personas to help brands understand consumer’s actual interests and buying intent and target them with personalized messaging. This data is built on verified mobile location signals from 150MM+ devices in the U.S. each month. It connects real-world consumer behavior to thousands of leading brands, millions of places of commercial interest, and events to identify groups like foodies, frequent shoppers, in-market auto buyers, retirees, and pre-movers.

Sample Table Includes:
-A sample of 4,000 unique ZIP11 geocodes
-Every Persona identified for each geocode

Sample Fields Included:
-ZIP11
-Persona ID
-Persona taxonomy
-Persona description
-Persona keywords
-CPM

*For a data set of Personas with other identifiers, such as Mobile Advertiser IDs (MAIDs) included, please contact Gravy directly.

Additional Information:
Personas are built on 100% deterministic visit data. Over 350 consumer personas are available for a wide selection of categories representing recruiting, lifestyle, enthusiast, B2B, life stage, and in-market consumer groups.

搜集汇总

背景与挑战

背景概述

该数据集基于美国每月超过1.5亿台设备的移动位置信号，提供消费者人物画像，帮助品牌洞察消费者兴趣和购买意图，并实现个性化营销。样本包含4,000个ZIP11地理编码及其对应的人物画像，覆盖美食爱好者、频繁购物者等多种群体，数据基于100%确定性访问数据构建。