Explanatory factors for local food purchase

The fieldwork was focused on consumers of fruits and vegetables. Respondents were interviewed in person outside hypermarkets, supermarkets, groceries, local and farmers’ markets in Spanish localities. The shopping locations chosen were in different areas of the localities considered, with significantly different socio-economic populations. Random samples were then drawn from customers outside these shopping locations. Finally, to participate in the study, customers were required to be responsible for food shopping decisions in their households. Finally, the analysis was based on the responses of 304 customers.