Sweden now 1976-II
收藏CESSDA2019-02-06 更新2024-08-03 收录
下载链接：
https://datacatalogue.cessda.eu/detail/5052636669bdaa810d559d41efe19fe7304ebc545f1056fd6a08422fee1ddb8a/?lang=en
下载链接
链接失效反馈官方服务：
资源简介：
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.
Purpose:
Collect broad information about interests, purchasing habits and media choices
提供机构：
Swedish National Data Service
创建时间：
1983-01-01
