Predicted Incrementality by Experimentation (PIE) for Ad Measurement
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Randomized controlled trials (RCTs) provide the most credible estimates of advertising incrementality but are difficult to scale. We propose Predicted Incrementality by Experimentation (PIE), which reframes ad measurement as a campaign-level prediction problem. PIE uses a sample of RCTs to learn a
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美国国家经济研究局创建时间：
2026-04-01
