Total Automotive Profiles

InfutorData (formerly Verisk Marketing Solutions) **Total Automotive Profiles** is the on-site hosted data solution that enables you to leverage licensed auto data to engage consumers during a critical decision-making process.

Request access to a free 100,000-record sample of this data via Snowflake Marketplace.

**Sample Use Cases:**

- Identify and target known auto owners by VIN, make, model, and year.
- Build powerful personas and profiles of high-value auto consumers to create elite, high-touch prospect segments and utilize historical records to indicate brand loyalty or model preferences.
- Updating and maintaining DMS data to improve loyalty, auto marketing, retention, and cross-sell programs.

**Vehicle Identifiers & Attributes**

- Auto make
- Model
- Year
- VIN
- Vehicle class codes (crossover, SUV, full-size, mid-size, small)
- Fuel code (gas, flex, hybrid)
- Manufacturer code (antique, high-end import)
- Style (sport, pickup, utility, sedan)
- Mileage
- First and last seen date

**Auto Owner's Identifiers:**

- Name
- Address
- Phone
- Email

**Auto Owner's Attributes:**

- Gender
- Household income
- Presence of children
- Homeownership
- Home Value
- Length of Residence
- Number of Vehicles per Household

**About the Provider:**<br/>**InfutorData** (formerly Verisk Marketing Solutions), offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.

搜集汇总

背景与挑战

背景概述

Total Automotive Profiles数据集提供详细的汽车及车主信息，包括车辆型号、年份、VIN等属性，以及车主人口统计和联系方式，适用于精准营销和消费者分析。该数据集由InfutorData合规提供，支持通过Snowflake Marketplace获取样本。