Total Home Panel: CTV, iOT, and Internet Connected Devices

<br/>This 6K household panel powers Comscore's CTV Intelligence (CTVi) product. This unique panel is a piece of hardware that sits on top of the router in nearly 6K nationally representative homes across the US. This panel measures every Internet connected device in the home including Smart TVs, Dongles (ex. Firestick / Roku), Thermostats, Speakers, and more. This Panel / data asset includes granular household level data for every Internet connected device in the home including usage stats, CTV Apps used, and Demographics of that household. We augment this panel with Survey data to append key data filters including type of TV service used in home (Cable, Satellite, Streaming, etc.), name of MVPD used (ex. Comcast), Household and Person level weights, Device Classifications (OS, Brand, Model, etc.), and Demos (ethnicity, HHI, Education, Language spoken).

**Use Cases**

1. Trend of Internet Connected Devices in the home including Smart Devices such as (TVs, refrigerators, thermostats, virtual reality devices, speakers, and any other in-home device connected to the router).
2. Measure CTV App usage (number of minutes, number of sessions, on what devices / models) including over 75 of the top Apps by usage.
3. Usage behaviors and trends by Operating System, Manufacturer, Model, etc. (Do Firestick HHs spend more or less time watching TV compared to Roku HHs).
4. HH Demographics filterable by all the meta data noted in this overview.
5. Matching - This Panel can be matched to other datasets through a 3rd party identity resolution service (ex. Blockgraph, Experian, or LiveRamp)

<p><br/></p>

NOTE: Sample data sets are limited to a random sampling of panelists in the US from May 2024. For more information including pricing, please contact: [[e-mail]](mailto:[e-mail])