OnlineResource1_LiveStreamingCommerceSurveyData.xlsx

This repository contains the anonymized dataset generated by a survey and analyzed in the study entitled “Impulse Buying as a Socio-Technical Source of Symbolic Meaning in Live-Streaming Commerce”. The data were collected from active live-streaming commerce users in Indonesia and used to examine socio-technical mechanisms underlying impulse buying behavior. The dataset includes all variables used in the empirical analysis and is provided for transparency and replication purposes. No personally identifiable information is included.