Investing in Customer Capital
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https://www.nber.org/papers/w33171
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资源简介：
Firms invest heavily in customer capital; such investment is a main source of intangible capital value. Customer capital investment is measured using sales and marketing expense from income statements, salaries paid to workers in sales and marketing, and text from SEC filings. There is large and
提供机构：
美国国家经济研究局
创建时间：
2024-11-01
