Weekly OTA saturation in the hotel market in Italy 2022-2023

Between August 2022 and August 2023, the weekly online travel agency (OTA) saturation in the hotel market in Italy reached its highest figure in the week of September 12, 2022, peaking at 55.5 percent. This means that OTAs accounted for over half of bookings in the Italian hotel market during that period. On the other hand, the week of January 9, 2023 recorded the lowest OTA saturation over the period considered, at 30.4 percent.

在2022年8月至2023年8月期间，意大利酒店市场的在线旅游代理（OTA）占有率于2022年9月12日当周达到了历史最高值，峰值达到55.5%。这意味着在该时间段内，OTA在意大利酒店市场的预订中占据了超过一半的份额。另一方面，在2023年1月9日当周，该时段内OTA占有率达到了最低点，为30.4%。