eCommerce Benchmark KPIs: Grocery in Thailand

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 74.1%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for Grocery in Thailand also consist of an AOV of US$66.6, a discount rate of 11.5%, and a return rate of 4.1%.

于2023年，泰国电商杂货领域的关键绩效指标（KPI）显示，除13.1%的加入购物车率、74.1%的购物车放弃率和3.4%的转化率之外，还包括平均订单价值（AOV）为66.6美元、折扣率为11.5%以及退货率为4.1%。