女士高跟鞋在上海市的需求价格弹性分析数据

为更好了解上海市对女士高跟鞋的市场需求情况，采集上海市的相关女士高跟鞋需求弹性数据进行计算。如果女士高跟鞋需求量变动的比率大于价格变动的比率，那么女士高跟鞋需求富有弹性，说明顾客对于女士高跟鞋价格变化的敏感程度大，弹性越大，需求对价格变化越敏感，本行业所有企业可以在该市适当降低女士高跟鞋价格来获得较多的收益。如果女士高跟鞋需求缺乏弹性，本行业所有企业可以在该市适当的提高女士高跟鞋价格来获得较多的收益。该项数据对本行业所有企业在上海市的市场营销决策有重要意义。1.数据采集：采集相关女士高跟鞋在上海市每个月的需求数据和价格数据，按照市级进行整理归纳，得到该女士高跟鞋的需求量变动数值和价格变化数值。 2.算法规则：对采集得到的数据按照如下公式进行计算：需求弹性系数Ed=-(△Q/Q)÷(△P/P），得到需求弹性系数。式中：Q表示产品的需求量，单位为份；P表示产品的价格，单位为元；△Q表示需求量同比变动值，单位为份；△P表示价格同比变动值，单位为元。取需求弹性系数的绝对值|Ed|作为分析数据时的参考系数。 3.数据分析：根据|Ed|的数值可分析该女士高跟鞋的需求价格弹性。（1）|Ed|=1（单位需求价格弹性），说明需求量变动幅度与价格变动幅度相同；（2）1<|Ed|（需求富有弹性），说明需求量变动幅度大于价格变动幅度；（3）|Ed|<1（需求缺乏弹性），说明需求量变动幅度小于价格变动幅度。

To better understand the market demand for women's high heels in Shanghai, relevant demand elasticity data of women's high heels in Shanghai was collected and calculated. If the ratio of change in the quantity demanded of women's high heels is greater than the ratio of change in their price, the demand for women's high heels is considered price elastic, indicating that customers are highly sensitive to price changes of women's high heels. The greater the elasticity, the more sensitive demand is to price changes. All enterprises in this industry can appropriately lower the price of women's high heels in Shanghai to gain higher revenue. If the demand for women's high heels is price inelastic, all enterprises in this industry can appropriately raise the price of women's high heels in Shanghai to gain higher revenue. This dataset is of great significance to the marketing decision-making of all enterprises in this industry in Shanghai.
1. Data Collection: Collect monthly demand and price data of relevant women's high heels in Shanghai, organize and summarize them at the municipal level to obtain the change values of the quantity demanded and price of women's high heels.
2. Algorithm Rules: Calculate the collected data using the following formula to derive the demand elasticity coefficient:
( E_d = -frac{Delta Q / Q}{Delta P / P} )
Where: Q represents the quantity demanded of the product, unit: unit; P represents the price of the product, unit: yuan; ( Delta Q ) represents the year-on-year change in quantity demanded, unit: unit; ( Delta P ) represents the year-on-year change in price, unit: yuan. Take the absolute value ( |E_d| ) of the demand elasticity coefficient as the reference coefficient for data analysis.
3. Data Analysis: The price elasticity of demand for women's high heels can be analyzed based on the value of ( |E_d| ):
(1) ( |E_d| = 1 ) (unitary price elasticity of demand): indicates that the magnitude of change in quantity demanded is consistent with that of price change;
(2) ( 1 < |E_d| ) (price elastic demand): indicates that the magnitude of change in quantity demanded is greater than that of price change;
(3) ( |E_d| < 1 ) (price inelastic demand): indicates that the magnitude of change in quantity demanded is less than that of price change.

搜集汇总

数据集介绍

特点

该数据集记录了上海市女士高跟鞋的需求价格弹性分析数据，包含1308条记录，每年更新，用于分析市场需求弹性，支持企业营销决策。