新疆不同区域抖音平台服装销售数据

通过抖音平台调取我品牌店铺商品销售情况表，可评估该店铺在新疆各区域内销售情况，并通过消费者尺寸、色系的数据判断，该区域消费者基本情况。实现区域针对性货品销售。根据购买时间，取出对应时间数据，然后通过字段“商品颜色”、“商品规格”进行数据透视，一般色比例=（黑色+白色+灰色）/总量，各身高比例=各身高数量/总量。计算出区域内占比情况，以此判断色系受众情况及对应区域身高情况，调整对应区域生产销售情况。

By retrieving the sales performance dataset of our brand's store via the Douyin platform, we can evaluate the store's sales performance across all regions in Xinjiang, and infer the basic demographic characteristics of consumers in each region based on the data on consumer sizes and color preferences, so as to achieve targeted product sales for specific regions. First, filter the dataset to retain only the records corresponding to the target time period based on purchase timestamps, then perform pivot table analysis using the fields "product color" and "product specification". The neutral color ratio is calculated as (number of purchases of black, white or gray products) / total number of purchases, while the proportion of each height group is calculated as (number of consumers in that height group) / total number of consumers. By calculating the regional proportional metrics, we can determine the color preference of the local target audience and the height distribution of consumers in the region, so as to adjust the production and sales strategies for corresponding regions.

搜集汇总

数据集介绍

特点

该数据集包含新疆不同区域抖音平台服装销售数据，共计511条，每年更新。数据涵盖商品信息、颜色、规格、价格等字段，以及颜色和身高的统计占比，用于分析区域销售情况和消费者偏好，支持针对性货品销售策略。