Italy: reasons for investing in DTS advertising 2018

This graph shows the result of a survey about the reasons for investing in DTS (Drive-to-Store) advertising in Italy in 2018. According to data, the most widespread purpose why respondents were willing to invest in DTS advertisings was for the impact on sales and visits that this type of advertising campaigns had, chosen by 24 percent of interviewees.

本图表展示了2018年意大利关于投资DTS（门店驱动）广告的调查结果。据数据显示，受访者愿意投资此类广告的主要原因在于其对销售额和访问量的影响，该选项被24%的受访者选中。