Author Insights 2015 survey

The annual Author Insights Survey, run by Nature Publishing Group (NPG) and our sister company Palgrave Macmillan forms part of a wider research programme which aims to understand general author attitudes and behaviours around publishing, to track any changes over time. The survey enables us to provide the best service for our authors, and keeps us close to the views of our community. The survey is conducted for internal purposes each year to provide longitudinal data and track changes in attitudes and behaviours. This year’s survey included questions on topics as diverse as factors that contribute to a journal’s reputation, the value of services offered by publishers and authors’ ideal audiences for their research. Demographic questions were also included in the survey to enable analysis by fields such as region and discipline.