Structural equation data

As a growing population is paying attention to physical health, smart wearable fitness devices have become popular around the world. However, individuals’ intention to use smart wearable fitness devices is still worth in-depth study. Based on the Push Pull Mooring Model, this study proposed a research model to explore the effects of pull factors (i.e., attractiveness, peer influence, perceived usefulness, and perceived credibility), push factor (i.e., low interactivity), and mooring factor (i.e., self-efficacy) on individuals’ switching intention to smart wearable fitness devices. Through online surveys, a total of 540 responses were collected. The results of structural equation modeling (SEM) revealed that: (a) Attractiveness, peer influence, perceived utility and perceived credibility of smart wearable fitness devices are significant predictors of switching intention; (b) The low interactivity of not using smart wearable fitness devices or using non-smart fitness devices also positively predict switching intention; (c) Self-efficacy has no significant effect on switching intention, but positively moderates the relationship between attractiveness, peer influence, perceived usefulness, low interactivity, perceived credibility and switching intention. Finally, based on the results, the study put forward some suggestions and enlightenment for future research