Survey dataset on social media-endorsed advertising in Vietnam’s FMCG sector
收藏DataCite Commons2026-03-20 更新2026-05-04 收录
下载链接：
https://data.mendeley.com/datasets/m3n2zwc7tz
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资源简介：
This dataset provides survey data for research on social media-endorsed advertising in Vietnam’s FMCG sector. It includes raw data, cleaned data, the English questionnaire, the informed consent form, and the codebook. The raw dataset comprises 1,003 responses, and the cleaned dataset includes 563 valid observations retained after screening and data cleaning. All files are shared in anonymized form for academic, research, and scholarly purposes.
提供机构：
Mendeley Data
创建时间：
2026-03-20
