Terrestrial TV advertising expenses share Japan 2023, by industry

The advertising expenditure of the information and communications industry accounted for 12.8 percent of terrestrial television advertising expenditures in Japan in 2023. The beverages and cigarettes industry followed with a share of 10.3 percent. During that year, the terrestrial TV advertising expenditure amounted to 1.67 trillion Japanese yen.

在2023年，日本信息与通信行业的广告支出占地面电视广告支出的12.8%，紧随其后的是饮料和烟草行业，其份额为10.3%。当年，地面电视广告的总支出达到了16.7万亿日元。