U.S. consumer willingness to pay more for added benefits in food by generation 2018

This statistic depicts the willingness to pay a premium for food that offers benefits beyond basic nutrition among consumers in the United States in 2018, broken down by generation. In that year, 50 percent of younger Millennials were willing to pay extra for food that offered added benefits, compared to only 25 percent of retirees and seniors.

本统计数据描绘了2018年美国消费者对于超越基本营养之额外利益的食品支付额外费用的意愿，按代际划分。在该年度，50%的年轻千禧一代愿意为提供额外利益的食品支付额外费用，相较之下，仅有25%的退休及老年人群表现出此意愿。