Most important criteria for consumers when online shopping in Switzerland 2024

In 2024, around 89 percent of online shoppers said that one of the most important criteria for them when shopping online was an easy payment process. For 72 percent, customer service carried a lot of weight.

在2024年，大约89%的在线购物者表示，在在线购物时，对他们而言，便捷的支付流程是至关重要的评判标准之一。对于72%的消费者而言，客户服务质量占据了举足轻重的地位。