Advertising and Environmental Stewardship: Evidence from the BP Oil Spill
收藏NBER2014-01-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w19838
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资源简介：
This paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP's investment in the 2000-2008 Beyond Petroleum green advertising campaign affected this response. We find evidence consistent with consumer
提供机构：
美国国家经济研究局
创建时间：
2014-01-01
