Advertising and Environmental Stewardship: Evidence from the BP Oil Spill
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This paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP's investment in the 2000-2008 Beyond Petroleum green advertising campaign affected this response. We find evidence consistent with consumer
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美国国家经济研究局创建时间：
2014-01-01
