eCommerce Benchmark KPIs: Care Products in the Netherlands

In 2023, next to an add-to-cart rate of 15.4%, a cart abandonment rate of 70.8%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Care Products in the Netherlands also consist of an AOV of US$55.3, a discount rate of 11.4%, and a return rate of 3.8%.

截至2023年，荷兰电子商务领域护理产品关键绩效指标（KPIs）显示，除15.4%的加入购物车率、70.8%的购物车放弃率和4.5%的转化率之外，还包括平均订单价值（AOV）为55.3美元、折扣率为11.4%以及退货率为3.8%。