Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
收藏NBER2014-07-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w20295
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资源简介：
We estimate the effect of information and expertise on consumers willingness to pay for national brands in physically homogeneous product categories. In a detailed case study of headache remedies we find that more informed or expert consumers are less likely to pay extra to buy national brands, with
提供机构：
美国国家经济研究局
创建时间：
2014-07-01
