Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
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We estimate the effect of information and expertise on consumers willingness to pay for national brands in physically homogeneous product categories. In a detailed case study of headache remedies we find that more informed or expert consumers are less likely to pay extra to buy national brands, with
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美国国家经济研究局创建时间：
2014-07-01
