LEARNING, STRATEGIZING, AND ORGANIZATIONAL ROUTINES IN THE PRODUCT DEVELOPMENT PROCESS FROM A DYNAMIC CAPABILITY PERSPECTIVE

ABSTRACT Purpose: To understand how learning, the constituent elements of strategizing and organizational routines act in the process of product development, from the perspective of dynamic capabilities (DC), in a company of the food sector. Originality/value: To the extent that the learning-practice-routine trinomial is addressed, the results of this research present new and enlightening insights for the understanding of how dynamic capabilities are developed. Additionally, by considering the role of practitioners in the constitution of routines and by identifying how they relate to practices and praxis, evidence advance knowledge on the subject. Design/methodology/approach: Qualitative approach through the selection of a company that has worked overtime in the development of new products. The data were collected through non-participant observation, documentary analysis, and narrative interview. Data analysis occurred through narrative analysis. Findings: Through the appropriation of practices and the institutionalization of praxis, the strategic routines are enacted by practitioners, who accumulate and generate learning capable of developing DC. Thus, the learning-practice-routine trinomial allows to reveal how the DC are developed. In addition, the important role that practitioners play in this process was evidenced in the sense that, without them, routines are not enacted and, consequently, there is no development of DC.**摘要** **研究目的**：从动态能力（Dynamic Capabilities, DC）视角，剖析学习、战略制定的构成要素与组织惯例在食品行业企业的产品开发流程中如何发挥作用。 **创新/价值**：本研究聚焦学习-实践-惯例三元组，其研究结果为理解动态能力的构建路径提供了全新且富有启发性的学术视角。此外，本研究考量了实务人员在惯例构建中的核心作用，并厘清了实务人员与实践、践行活动之间的关联，为该领域的知识拓展提供了实证支撑。 **研究设计与方法**：采用质性研究范式，选取一家长期深耕新产品开发的食品企业作为研究样本。数据收集通过非参与式观察、文献分析与叙事访谈三种方式完成，数据分析则运用叙事分析法开展。 **研究发现**：实务人员通过习得实践活动并推动践行活动的制度化，得以构建战略惯例，在此过程中积累并生成能够支撑动态能力发展的学习成果。由此可见，学习-实践-惯例三元组能够清晰揭示动态能力的构建路径。此外，本研究证实了实务人员在该过程中的关键作用：若无实务人员参与，战略惯例将无法有效构建，动态能力的发展亦无从谈起。