Monthly reach of Amazon in the Netherlands 2017-2019, by device

This statistic shows the online reach of the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to July 2019. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.According to NoBO, Amazon had an online reach of 20.9 percent in the Netherlands in July 2019. This is a decrease when compared to the same period one year before. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 2.1 billion euros and a million euros in 2018.

本统计数据显示了自2017年7月至2019年7月期间，亚马逊品牌在荷兰的在线覆盖范围，无论通过桌面、平板电脑还是智能手机。覆盖范围定义为在一定时期内至少访问过特定内容的访客比例。荷兰有两种不同的方法来衡量品牌的在线覆盖范围（荷兰语：bereik），即GfK DAM和“荷兰在线覆盖范围研究”（Nederlands Online Bereiksonderzoek，简称NoBO）。此处提供的数据来自后者。根据NoBO数据，亚马逊在2019年7月的荷兰在线覆盖率为20.9%，与去年同期相比有所下降。与欧洲许多其他国家不同，亚马逊在荷兰并未活跃。相反，该电子商务公司使用其德语网站的局部翻译版本来吸引荷兰观众。在荷兰，Bol.com和Coolblue是领先的在线商店，2018年的收入分别达到21亿欧元和1000万欧元。