Automobility Consumer Data

Merkle is a data aggregator. We take an analytic quantitative approach leveraging our Data Valuation Lab, a rigorous analytical framework used to evaluate and bring together data sources from across the entirety of the data marketplace. DataSource™ merges more than 40 distinct data inputs selected from a field of several hundred providers, tested over the 25-year history of the product. For each data category, Merkle leverages the Data Valuation Lab to isolate the best source of data on the market and supplement it with additional inputs to maximize coverage and consensus, ultimately resulting in a superior solution. Merkle grades this work based on a battery of statistical measures and continuous input from Merkle's acclaimed analytics team and performance marketer clients to optimize our offering. Because of this unyieldingly rigorous methodology, DataSource™ consistently outperforms competitive offerings based on back-testing and in-market results. Also built using our proprietary Data Valuation Lab process to assess and bring together industry-leading data are Merkle's B2B Connect and specialty data products, such as Merkury Life Events.

Sample Tables Include:
-Premium Auto
-Auto Market Statistics
-DataSourceTM Core (inclusive of Auto)
-Customer Propensity Scores

Sample Fields Include:
-Automobile Count
-In Market Predictor
-New Car Model Propensity
-Use Car Model Propensity
-Auto Purchase Propensity (Brand Specific)
-Average Vehicle Age
-Total Vehicle Count
-Style, Class, Make, Model, Year
-Average MSRP
-Average Retail Value
-Auto Service (Propensity)
-Auto Parts (Propensity)