TikTok social buyers in the U.S. 2022-2026

Estimates indicate that around 23.7 million TikTok users in the United States have made purchases either via links on the app or directly through the platform in 2022. By 2026, this figure is expected increase approximately 67 percent, reaching a total of 39.5 million TikTok social buyers.

据估计，截至2022年，美国约有2370万TikTok用户通过应用内的链接或直接通过平台进行购物。预计到2026年，这一数字将增长约67%，达到3950万TikTok社交购物者的规模。