Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

Name: Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage
Creator: University of Pretoria
Published: 2021-02-04 05:57:41
License: 暂无描述

DataCite Commons2021-02-04 更新2025-04-17 收录

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https://researchdata.up.ac.za/articles/dataset/Big_data_analytics_as_a_dynamic_capability_to_enhance_customer_value_management_for_sustainable_competitive_advantage/13281272

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资源简介：

This dataset for a research study on Big Data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage was conducted using a qualitative approach The following files are attached : 1. GIBS Ethics Approval Email2. NDA for transcription services (cosigned)3. Interview signed consent form examples (three samples) 4. Interview guide5. Interview transcriptions 6. Interview transcription codes and themes <br>

提供机构：

University of Pretoria

创建时间：

2020-11-24