Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

This dataset for a research study on Big Data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage was conducted using a qualitative approach The following files are attached : 1. GIBS Ethics Approval Email2. NDA for transcription services (cosigned)3. Interview signed consent form examples (three samples) 4. Interview guide5. Interview transcriptions 6. Interview transcription codes and themes <br>