Sustainable Business Model Innovation in Small and Medium-Sized Enterprises: An Appreciative Inquiry into the Transition from Business as Usual to Business for Good

This thesis investigated how small and medium-sized enterprises (SMEs) can adopt Sustainable Business Models (SBMs) to address environmental and social challenges. The thesis demonstrates that SMEs are not only crucial, but also capable and willing partners in the quest for sustainable development. Their journeys offer valuable insights into how businesses can evolve to meet the complex challenges of our time, shifting from business as usual to business as a force for good.