eCommerce Benchmark KPIs: Flowers & Gifts in Vietnam

In 2023, next to an add-to-cart rate of 14.9%, a cart abandonment rate of 75.8%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for Flowers & Gifts in Vietnam also consist of an AOV of US$46.9, a discount rate of 13.5%, and a return rate of 3.1%.

于2023年，越南花卉与礼品电商行业的基准关键绩效指标（KPIs）中，除14.9%的加入购物车率、75.8%的购物车放弃率及3.6%的转化率之外，还包括平均订单价值（AOV）为46.9美元、折扣率为13.5%以及退货率为3.1%。