U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
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https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
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This statistic presents the share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. It was found that agencies devoted 33 percent of their advertising budgets to cross-platform buys in 2017, and were expecting to increase this share to 40 percent in 2018.
本统计数据显示了自2015年至2018年，美国广告代理机构和营销人员在跨平台视频广告方面的广告预算分配比例。研究发现，2017年，广告代理机构将他们广告预算的33%投入了跨平台购买，并预计在2018年将这一比例提升至40%。
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Statista
