CFC and eco-friendly fertilizer choice

The purpose of this study was to investigate U.S. consumers' preferences for eco-friendly lawn care products. In December 2013, an internet survey was administered to homeowners throughout the greater United States. Only participants whose homes included a lawn and who were the primary decision makers/care givers for that lawn participated in the survey. The survey questions were designed to assess consumers’ lawn care practices, fertilizer usage, application preferences, and socio-demographic characteristics. Participants were also asked to complete six choice experiments where they were given two fertilizers (and an "opt out" option) with different attributes and asked to select which they would purchase. The choice experiment results were used to determine participants' preferences and their willingness-to-pay for those attributes.