Global mobile app three month user retention and churn 2018

As of the second half of 2018, 43 percent of global mobile users were still using apps one month after they had downloaded them. The average three-month user retention rate of mobile apps worldwide stood at 29 percent with a 71 percent churn rate.App user retention/br>The worldwide app retention rate stood at 32 percent in 2019, meaning that almost a third of app users returned to an application eleven times or more. This is a drop from the 38 percent retention rate in 2018. The global app abandonment rate in 2019 was 25 percent, meaning that 25 percent of users abandoned an app after only using it once. However, not all apps are created equally in terms of user engagement – overall, retail apps were opened an average of 8.76 times per month, whereas media and entertainment apps had over 16 monthly launches. As of the second half of 2018, the average number of app launches across all verticals was 13 opens per month.In 2018, mid-core games had the highest Growth Index score with rating of 18.53. This, according to the source, is due to the growth of battle royale and MOBA games such as Fortnite. Other app verticals with significant increases in growth and engagement increases included ride-hail and taxi apps and sports games as well as video and streaming apps.

自2018年下半年起，全球43%的移动用户在下载应用一个月后仍然在使用这些应用。全球移动应用的平均三个月用户留存率维持在29%，而流失率高达71%。2019年，全球应用留存率上升至32%，这意味着近三分之一的用户至少返回应用11次或更多。这一比率较2018年的38%有所下降。2019年，全球应用弃用率为25%，意味着25%的用户在仅使用一次后便放弃了应用。然而，并非所有应用在用户参与度方面均等——总体而言，零售应用平均每月打开8.76次，而媒体和娱乐应用每月打开次数超过16次。截至2018年下半年，所有垂直领域的应用平均每月打开次数为13次。2018年，中核游戏（Mid-core games）拥有最高的增长指数评分，评分为18.53。据称，这得益于皇室战争（Battle Royale）和MOBA游戏（如Fortnite）的兴起。其他在增长和参与度方面显著提升的应用领域包括打车和出租车应用、体育游戏以及视频和流媒体应用。