Data set for study "The development of a novel health promotion intervention to improve parents’ knowledge, understanding, and attitudes towards antibiotic use, prescription advice and resistance in Greater Manchester."

This data set contains 12 transcribed telephone interviews. These telephone interviews were conducted between August 2020 and January 2021, for the qualitative phase of a 3-phase study. This study was guided by the National Research Ethics Service and British Psychological Society ethical procedures, and University of Salford ethical approval was obtained (reference: HSR1920-018, Dec 2019). Parents living in Greater Manchester and having children aged between 3 months and 6 years, were recruited to participate in a 3-phase study. The study used an explanatory mixed methodology, where data obtained from the first phase of the study (online surveys) was used to inform the second phase of the study (telephone interviews).