Asahi Group beer sales share Australia 2023, by category

Contemporary beer accounted for over half of Asahi Group's beer sales in Australia in 2023. In comparison, craft beer represented just shy of 10 percent of beer sold by the group in the country that year. Headquartered in Tokyo, Asahi Group is a Japanese alcoholic and non-alcoholic beverages conglomerate with extensive interests across Japan, Europe, Oceania, and Southeast Asia. Asahi Beverages is the Oceanian subsidiary of Asahi Group, with Carlton & United Breweries (CUB), Asahi Lifestyle Beverages Australia, and Asahi Beverages New Zealand included under its umbrella. Which companies are brewing Australia’s beer?Asahi boasts the strongest presence in the Australian beer scene, holding the largest share of the country’s beer market as of 2024, followed by rival Japanese beverage holding company Kirin, owner of Australasian brewing company Lion. These major players continue to shape the industry’s dynamics, distributing several popular brews from their portfolios, including Carlton, VB, Great Northern, Tooheys, and XXXX, as well as various imported beers such as Heineken and Corona. Coopers, the largest Australian-owned brewery, as well as independent breweries, also experience success but struggle to stand out among the mainstream brands and imported brews.Is Australia’s craft scene keeping its head above mainstream beer?While large corporations dominate the market, Australia is home to a vibrant independent brewing landscape populated with craft breweries offering unique pints stretching beyond mainstream products in various flavors and styles from full-strength to non-alcoholic and zero-carb alternatives. As of September 2024, almost 390 independent breweries were operating across Australia, with New South Wales leading with over 100 locations. Nonetheless, the country’s once rapidly expanding craft brewing landscape has hit hard times, with inflation, high excise rates, and rising production costs, leading some breweries to close their doors or enter voluntary administration. The popularity and attitudes towards craft beer do not appear to be the issue, with Australians appreciating the quality and variety offered. As with several budding industries, increased competition through supermarket duplicates, mainstream brands catching on and purchasing craft companies, and more independent entrants alongside economic conditions, have placed the independent craft scene into a rut.

2023年，当代啤酒占据了朝日集团在澳大利亚啤酒销售总量的一半以上。相较之下，该集团在同年该国销售的啤酒中，精酿啤酒仅占接近10%。总部位于东京的朝日集团是一家在日本、欧洲、大洋洲和东南亚拥有广泛业务的日本酒精和非酒精饮料企业集团。朝日饮料公司是朝日集团在大洋洲的子公司，旗下包括卡尔顿与联合酿酒厂（CUB）、朝日生活方式饮料澳大利亚和朝日饮料新西兰。那么，哪些公司负责酿造澳大利亚的啤酒？朝日在澳大利亚啤酒市场中占据着最为显著的地位，截至2024年，其市场份额位居该国啤酒市场首位，紧随其后的是日本饮料控股公司麒麟，其拥有澳大利亚酿酒公司狮。这些主要玩家持续塑造着行业的动态，分销其产品组合中的多个流行品牌，包括卡尔顿、VB、大北方、托伊希和XXXX，以及各种进口啤酒，如喜力啤酒和科罗娜。库珀斯，澳大利亚最大的本土酿酒厂，以及独立酿酒厂也取得了成功，但在主流品牌和进口啤酒的激烈竞争中显得力不从心。澳大利亚的精酿啤酒场景是否能在主流啤酒的浪潮中保持自身的优势？虽然大型企业集团主导着市场，但澳大利亚拥有一个充满活力的独立酿酒景观，其中众多精酿啤酒厂提供独特的酒品，其风味和风格从全强度到无酒精和零碳水化合物替代品，远远超越了主流产品。截至2024年9月，澳大利亚共有近390家独立酿酒厂运营，其中新南威尔士州以超过100个地点位居榜首。然而，该国一度迅速扩张的精酿啤酒产业遭遇了重重困难，通货膨胀、高额的消费税和不断上升的生产成本导致一些酿酒厂关闭或进入自愿管理。尽管如此，精酿啤酒的受欢迎程度和人们对它的态度似乎并未成为问题，澳大利亚人欣赏其提供的质量和多样性。正如许多新兴行业一样，超市的复制产品增多、主流品牌开始购买精酿公司、更多独立进入者以及经济条件等因素，使得独立精酿场景陷入了困境。