Insight Canada Research's Syndicated Study of the Consumer Infant Formula and Infant Cereal Markets

Canadian Infant Formula and Infant Cereal Consumer Market is based on the results of 800 interviews conducted with a representative sample of Canadian adult women between the ages of 20 and 45 who have one child or more and who currently feed or fed their child infant formula and/or cereal with the past six months. The survey was fielded between the dates of March 25th and May 6th, 1995. The results are accurate to within +- 3.2% nineteen times out of twenty. Questions surround children's health, children's food and infant formula, and infant food brands.