Customer Profile & Campaign Data

Optimove empowers marketers with access to historical, real-time, and predictive data which serves as the foundation for personalized marketing. The combination of rich data and AI-powered models enables marketers to effectively orchestrate campaigns and increase Customer Lifetime Value (CLTV).

With Optimove’s Data Share, this unified and enriched data helps BI teams scale up internal reporting and analysis. This includes highly granular data on all marketing activity and impact, along with unique Optimove insights, such as AI-powered predictive analytics and campaign engagement data, ready for integration into internal systems.

Optimove’s Data Share gives you access to:

1. **Customer Data**: Full customer profiles containing all historical data, such as demographic data, behavioral data, monetary activity, and predictive metrics.  

2. **Campaign Orchestration Data**: Details and engagement metrics of all campaigns delivered and orchestrated by Optimove, including campaign details, A/B/n test results, and multi-touch attribution.  

3. **Segmentation Data**: Overview of segments created in Optimove, providing visibility into which segments customers fall into and which campaign Optimove’s AI-powered orchestration engine allocated each customer.  

4. **Transactional Data**: Details of daily transactions (e.g. orders, purchases, deposits, etc.) and their details (e.g. purchased items, payment forms, order amount, etc.) made by each customer with your brand. This allows for analysis of customer activity and trends.  

Tables Included: 

CAMPAIGN_RESULTS 

SCHEDULED_CAMPAIGNS 

TARGETED_AND_EXCLUDED__CUSTOMERS 

CUSTOMER_PROFILES   

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Fields included: 

CLIENT_CUSTOMER_ID 

LIFECYCLE_STAGES 

MICROSEGMENTS 

PROBABILITY_TO_CHURN 

FUTURE_VALUE 

TARGETED_BY_CAMPAIGN_ID 

IS_CONTROL_GROUP 

EXECUTION_DATE 

INCREASE_IN_KPI 

SELECTED_GAIN_KPI 

MARKETING_ACTION_NAME 

TARGET_GROUP_NAME 

TAGS

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Data sources -  

Optimove’s data is sourced by data delivered from the client and ingested into Optimove, customers’ web and app activity and campaign engagement data. Data about campaigns and their performance is also collected from 3rd-party vendors used by the client.

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Example Use Cases:

- Which campaigns did customers at high-risk of churn receive? 

- How much revenue did VIP campaigns generate? 

- Which channel led to the highest increase in Customer Lifetime Value? 

- Which market and age group of customers generated the most uplift from SMS campaigns?